Spark Sport partners with Amagi to deliver outstanding live experiences

NEW YORKMarch 4, 2022 /PRNewswire/ — amagia global leader in cloud-based SaaS technology for broadcast and connected TV, has partnered with Spark Sport, a New Zealand-based premium sports streaming service to provide content aggregation and playout services for their linear OTT channel Spark Sport 1.

Spark Sport offers live and on-demand sports content including English Premier League, UEFA football, formula racing, New Zealand and English Cricket as well as a wide range of other sports leagues.

Amagi enabled Spark Sport to orchestrate the delivery of a 24/7 linear channel “Best of Spark Sport” (Spark Sport 1) that includes both live and replay content by incorporating content, automating the playlist, compelling graphics and channel playout have been added.

Amagi LIVE, a broadcast quality live event delivery solution, is the primary technology used to implement Spark Sport 1. The platform gives the operator flexibility to control pause durations, insert and edit graphics and pauses, switch between input sources, and more. with its ganged control function. In addition, Amagi’s channel playout solution, Amagi CLOUDPORT, automates the content playlist, ensuring a smooth transition from “playlist to playout”.

“Amagi’s low-latency, broadcast-quality live streaming capabilities have helped us create a rich live experience for our viewers,” he said Matt orange, Head of Product & Technology at Spark Sport. “The dynamism of their cloud-based infrastructure, with real-time control over pauses and dynamic graphics, has given us great flexibility to scale.”

“Creating and distributing live events over the cloud is a challenge – one we’re proud to have mastered,” said Srinivasan KA, co-founder of Amagi. “With Spark Sport as our partner, we have had the opportunity to work on the most anticipated and in-demand sports content such as Formula 1 and international cricket. It has been a great experience for us to enable Spark Sport to seamlessly deliver broadcast-quality television experiences to their loyal fans.”

Amagi offers a full suite of content creation, distribution and monetization solutions. The company also has a state-of-the-art cloud broadcast operations center capable of supporting more than 1000 live linear channels. Amagi customers include United States of America Today, these include ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media and Warner Media.

For more information about Amagi and its streaming TV solutions, visit

About Amagi

Amagi is a next-generation media technology company providing cloud broadcast and targeted advertising solutions for broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on free ad-supported TV and video service platforms. Amagi also offers 24×7 cloud managed services that bring simplicity, advanced automation and visibility to the entire broadcast operations. In total, Amagi supports 500+ content brands, 800+ playout chains and 2000+ channel delivery on its platform in 40+ countries. Amagi has presence in new York, Los Angeles, Toronto, London, Paris, SingaporeBroadcasting in New Delhiand an innovation center in Bangalore.

Amagi contact:

Sanjay Kirimanjeshwar
Head of Global Marketing
E-mail: [email protected]

BOCA communication for Amagi
E-mail: [email protected]

SOURCE Amagi Media Labs Pvt. GmbH.

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