Pridegoers invited to discover hidden artworks at the Soho Snap AR art exhibition

London Pride-goers this weekend will find their favorite nightclubs have more to offer than meets the eye – as Old Compton Street hosts an augmented reality (AR) exhibition by LGBTQ+ artists.

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Snapchat and VO Curations’ unique exhibition, Pride Augmented: A Celebration of Queer Art, features work by six artists, each of whom transformed a space with virtual art visible only to smartphone users.

Artists include Londoner Bernice Mulenga, whose photographs of nightlife, music, movement, color and black queer culture can be viewed at Comptons Pub, while Portuguese artist Emanuel De Carvalho’s work on fluid and non-binary gender identities showcases the famous GAY nightclub.

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The AR exhibit is a collaboration between Snapchat and arts organization VO Curations, and to participate, users can use Snapchat to scan the rainbow-colored Snapcode at 68 Old Compton Street. Visitors are then given a guided tour of the exhibition that reveals each artist’s inspiration behind the artwork. The experience also transforms the sky into the rainbow colors of the Pride flag.

Nnamdi Obiekwe, co-founder of VO Curations, praised the works and said: “Pride Augmented: A Celebration of Queer Art is an exhibition that aims to create a more inclusive LGBTQ+ community, a place of celebration for unique identities and a place of rest for those who have faced them barriers in everyday life.”

The exhibition is open to the public from July 1 to August 15, 2022 – including Saturday’s Pride Parade day.

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